Critical Success Factors for New Stage Companies

The Ability to establish market awareness

A need or a compelling event in the Marketplace to drive deals

Pricing model that maps to an ROI that adds value to target customers

A perception in the market place that gives credibility with C-Level buyers

A defined and disciplined sales process

Acquisition of Industry launch and industry recognized accounts

Strong discipline in the sales process to ensure appropriate investment of time and resources in real prospects that will add value and not be a resource drain

A long-term vision that brings clarity to the direction of the business and  product focus


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